Modest Hugh is a wine bar in Flemington run by Warren Wu, a Michelin quality Sommelier. Given a brief for an expandable hospitality business, Modest Hugh represents thin veneer of modesty covering a more salacious constitution.
Since opening, the brand has developed into three seperate offerings - the Wine Bar & Store, Cheese Platter Dispatch; a delivery cheese service, and most recently, Murray's Guide; a quarterly wine prospect thats more of a wine experience than subscription.
When you have access to the sort've wine knowledge that Warren has, it makes this little wine bar as good as you'll find in Melbourne.
https://www.modesthugh.com.au/
Brand Identity
Sign Painting
Brand Consultation
Print Supervision
